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For the American Society of Clinical Oncology—“the world’s largest and arguably most influential oncology organization”—the important work of advancing and sharing research, defining new practices for clinical care and educating it members doesn’t stop in face of COVID-19. With that in mind, the ASCO 2020 is going virtual, with an online format designed to engage and inform stakeholders around the globe.

This weekend—May 29 to 31—the ASCO will host its AGM and deliver the latest cancer science to the global community via the ASCO20 Virtual Scientific Program.  The program will feature more than 250 oral abstract presentations and 2,500 poster presentations in 24 disease-based and specialty tracks.

Throughout the scientific and medical community, organizations are following suit, pivoting conferences and gatherings to online platforms because sharing vital research, new treatments and standards of care can’t wait for the traditional conference format to resume.

Our team is keen to see the data released at the ASCO event and we’re not alone in the desire to stay on top of the latest news and information.

It’s a new world and while virtual meetings are the new normal, it’s not as straightforward as taking programing designed to be delivered in person and putting it online.

Organizers are learning that you can’t simply transfer what you know about live meetings and retrofit for a virtual format. Instead, this new world calls for redesigning and rethinking every aspect of meetings, events and educational efforts, from start to finish.

For instance, people interact differently online and facilitators need to be ready to help generate discussions and handle questions. Presenters aren’t feeding off live audiences to gauge reactions and attendees’ attention spans are different in the online world.

At Bridge Medical Communications, we know there are intricacies that are unique to every industry, and to every product, innovation, or guideline within them. We also understand the nuances of virtual meetings and conferences. Our team has deep insights into various platforms and Bridge has three virtual offerings that can be customized to meet the complex needs of your business event.

COVID-19 is here, but the reporting of important scientific data and research, as well as educating the community about this life-changing work, still needs to happen in a timely and engaging manner, albeit virtually.

Contact us to find out how we can make your next meeting a virtual success.