A Q &A with Bridge’s Senior Medical Communications Manager
Cindy Tang, Senior Medical Communications Manager at Bridge Medical Communications, has been with the company for more than two years.
What are your main responsibilities?
I focus on the strategical planning and project management of key project deliverables. I take the information generated across businesses and translate them into business plans to help drive tactical execution. I also have the opportunity to work with key opinion leaders to develop content across a wide range of projects, such as education programs, self-assessment programs, and others.
What interests you most about medical communications and the work that you’re doing with Bridge?
I’ve always had a fascination with health science and the impact it could have on individuals if communicated the right way. Paired with the development and utilization of technology, medical communications seemed like the best field to pursue my interests.
What originally drew me to Bridge is the opportunity to “bridge” the gap between industry and patients, where specialized communications to healthcare professionals play a pivotal role in optimizing the potential impact of medical innovations on the healthcare landscape and—ultimately—on the patient.
What industry matter has your attention right now?
Health analytics and big data are two areas that have my attention. The expansion of these areas has changed the way we analyze, manage, and leverage data across healthcare. With the advent of new technology, the amount of information has expanded exponentially in the last decade. If used the right way, healthcare analytics has the potential to utilize this information to identify gaps and provide solutions in ways that couldn’t be done before. Pursuing my interests in these areas, I will be enrolling in a data analytics program in 2021.
What project are you most proud of?
I have had the pleasure of working on many different projects at Bridge. One that stands out is an international project that we’re currently working on in the field of osteoporosis. This project is very much patient focused and is currently being activated in 17 countries around the world.
It is estimated that more than 200 million people worldwide suffer from osteoporosis1, resulting in an osteoporosis-related fracture every three seconds2. Our hope is that this project will increase awareness of osteoporosis and the associated fractures it can have on individuals.
On a personal level, have you picked up any new hobbies during quarantine?
My recipe repertoire has expanded greatly during quarantine: A favourite for my partner and I is learning how to make pizza. I have also had the pleasure of adopting a stray kitten in the past week so she will be my primary focus moving forward.